LYNDA COLLINS, CEO, THE WORD RODEO
Lynda Collins is an accomplished writer, marketing communications and public relations professional, providing organizations with critical marketing tools at an affordable rate.
Prior to forming her own company in 2006, she was Director of Public Relations for Winnercomm, Inc., America’s largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm produces over 1,000 hours of programming annually for ESPN and 13 other television networks.
At Winnercomm, Lynda was responsible for public relations, media relations, event management and implementation, news writing and web site content development for Winnercomm-owned sports television properties for ESPN, including People vs. the Pros and the Trump Million Dollar Invitational, two made-for-TV golf events, as well as the Dodge Xtreme Bulls Tour. In addition, she handled PR and media relations for company subsidiary Skycam as well as PR projects for Winnercomm agency clients, including BASF, CITGO, Grand Bank, U.S. Shooting Academy and the Professional Bowlers Association Tour.
Lynda also served as Executive Vice President of Ackerman McQueen, one of the largest independent advertising agencies in the U.S., where she was responsible for managing the agency’s marketing relationships with two Fortune 500 companies. She directed PR activities for the agency and its clients, including publicity, media relations, and special events management, and also served as senior management supervisor for AM-Interactive, providing content development and project leadership for client web sites including Six Flags, Oklahoma Tourism, SPX Dock Products, Brunswick and more. From 2000-2002, she was President of TrueNews, an Ackerman McQueen subsidiary responsible for developing and producing live news content on the Internet for leading energy brands.
"We're getting amazing results from the content writing. Our traffic and conversion rate increased considerably." - Ginger Z., BowWowsBest.com